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Europe’s Premier Retail Gathering
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NRF 2026: Retail’s Big Show Europe
All the newest retail tech in one place
Claim Your Free Retailer Expo Pass
THE SHOW OPENS IN…
Retail Trends Report
Discover our exclusive Retail Trends report and explore the five key pillars of AI-driven transformation that are already reshaping the European retail landscape.
Who's coming?
Meet the leaders shaping the future of retail.
Connect with brands, technology providers and industry experts that will define tomorrow’s retail experiences.
Free Expo Pass for retailers
Get your free Expo Pass to Europe’s largest retail marketplace. Discover innovations, connect with industry leaders, and unlock new opportunities to stay ahead of retail trends.
Who is speaking?
More than 200 retail leaders and industry experts will share their vision and experience.
Gain actionable insights through inspiring keynotes and real-world case studies.
Leading executives in retail take the stage at NRF Europe
Get practical insights from senior leaders: strategies, tips, ideas, case studies and more you can apply to your business
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Rossana Mastrosimini - Branded Channel Director West Europe
Brand : The LEGO Group -
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Tomasz Blicharski
From Corner Store to Continent Leader: How Żabka Group Is Shaping the Future of European ConvenienceBrand : Żabka Group -
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Joe Shoemaker - Head of Digital
Brand : SNIPES -
Andreas Hoerning - Chief Executive Officer
Brand : Westwing Group SE -
Malak Hamamsi - Design and Construction director
Brand : KFC France & Luxemburg -
Sabine Zantis - Chief Customer Director
Brand : Pepco -
Marlies Hersbach - Chief Online & Customer Officer
Brand : Mango -
Sissi Freeman - Sales & Marketing Director
Brand : Granado -
Aleksandra Olszewska - Chief Commercial & Digital Officer
Brand : Desigual -
Sebastian Vestergaard - Chief Growth officer
Brand : Joe & the Juice -
Dorian Candavoine - eCommerce Director EMEA
Brand : L'Occitane en Provence -
Brieane Olson - CEO
Brand : Pacsun
Simultaneous Translation Available
NRF 2026 Europe is pleased to offer free AI-powered simultaneous translation for all on-stage conference sessions, from English into French, Portuguese, Chinese, Italian, Spanish, Dutch, German, Polish and Danish.
Retailers, access the show floor with a Free Expo Pass to:
Talk with sales teams
Discuss your challenges, see the latest technologies in action, and build important partnerships. All in one conversation.
Stay ahead of the market
See what's new before your competitors do, and leave with the latest solutions shaping retail right now.
Explore 300+ exhibitors
From Data, AI & IT to E-commerce, Payments & Fintech, Supply Chain, and In-Store Tech, you get the full retail tech stack all in one place.
Step into the era of the Next Now with NRF 2026:
Retail’s Big Show Europe
Europe is no longer content to simply adapt; it is now setting the global pace for retail innovation. Join the industry’s vanguard in Paris to discover how smart supply chains, circular design, and cross-border collaborations are rewriting the rules of commerce.
Connect with thousands of retailers, brands, and technology partners who are redefining the contours of success. From expert sessions to world-class keynotes, equip yourself with the essential strategies not only to navigate change, but to drive it.
The future isn’t waiting—it’s already here. Join us in Paris and define your Next Now.
Retailers: also available with your Free Expo Pass
Join the Exhibitor Big Ideas sessions
These free sessions are open to all Expo Pass holders. Exhibitors take the stage alongside retailers to share the real-world impact of their solutions and how they're redefining retail operations.
Discover the NRF Innovators' Showcase
25 of the most promising companies, showcasing new-to-market technologies that are transforming commerce for retailers and consumers alike.
Visit the Startup Hub
Early-stage companies worth discovering before anyone else. See live demos and presentations, allowing to connect with what's next in retail.
Opening party
FREE TO ATTEND, OPEN TO ALL PARTICIPANTS
Celebrate the start of NRF 2026: Retail’s Big Show Europe with high-energy networking, delicious food, festive drinks and immersive activations that engage all the senses.
📍 Where: Hall 4 – Lunch and Coffee Lounge (near the VUSION Theatre)
📅 When: September 15th | 5:30 PM – 9:00 PM
Sponsored by: Wordline | Meet them in Hall 6, booth #C-062
ENHANCE YOUR EXPERIENCE
Retailers, live the experience for free with your Expo Pass.
Be part of NRF 2026: Retail's Big Show Europe
REGISTER NOW
Sponsors of NRF 2026 : Retail's Big Show Europe
In their words, read what retail leaders are saying
"A highly relevant European edition: a great opportunity to connect with our European peers, expand our network, and save valuable time thanks to its location in Paris."
Denis BOSCHARD COO EURONICS
"A must-attend event to connect with the entire e-commerce and connected retail ecosystem in one place, featuring a concentration of innovations and practical solutions, all enhanced by a premium experience and high-quality conferences."
Romain AUBRY Marketing, Communications & Digital Director Seguret Décoration
"A rich experience: bringing together current and future partners, conferences focused on today’s trends and emerging or future technologies, and a wealth of experiences to turn ideas into projects and accelerate ambitions."
Sébastien Bernard Omnichannel Project Development Manager CARREFOUR
"A must-attend event: a powerful hub for engaging with our banking partners and service providers, discovering new players, and confidently driving our initiatives forward with real impact."
Stéphane Jacquart Operations Treasurer Auchan Retail France
"NRF Europe brings together in 3 days the strategic vision of European retail, high-value insights, and executive-level conversations rarely found elsewhere."
Lisa Nakam DG associée Jonak
"Attending NRF Europe was an extraordinary experience: an international stage where ideas, innovation, and vision come together. It is an experience I would recommend to anyone who wants to grow and contribute to the future of retail."
Marcello PACE Chief Executive Officer PittaRosso / Scarpe & Scarpe
"Paris was the right place to be. The conversations went beyond the obvious: AI, personalization, data, and addressed the more complex questions around what it really takes to build something that feels relevant to the customer. Bringing a Scandinavian perspective to this stage felt timely. We are doing things in Nordic retail that deserve more airtime in the broader European conversation."
Maria MOREAU CRM Director Boozt
"The NRF Europe 2025 Retail Store Tours gave me an immersive behind-the-scenes look at Hermès, Le Bon Marché, and La Grande Épicerie."
Michael ALIMI CIO The Kooples
"A highly relevant European edition: a great opportunity to connect with our European peers, expand our network, and save valuable time thanks to its location in Paris."
Denis BOSCHARD COO EURONICS
"A must-attend event to connect with the entire e-commerce and connected retail ecosystem in one place, featuring a concentration of innovations and practical solutions, all enhanced by a premium experience and high-quality conferences."
Romain AUBRY Marketing, Communications & Digital Director Seguret Décoration
"A rich experience: bringing together current and future partners, conferences focused on today’s trends and emerging or future technologies, and a wealth of experiences to turn ideas into projects and accelerate ambitions."
Sébastien Bernard Omnichannel Project Development Manager CARREFOUR
"A must-attend event: a powerful hub for engaging with our banking partners and service providers, discovering new players, and confidently driving our initiatives forward with real impact."
Stéphane Jacquart Operations Treasurer Auchan Retail France
"NRF Europe brings together in 3 days the strategic vision of European retail, high-value insights, and executive-level conversations rarely found elsewhere."
Lisa Nakam DG associée Jonak
"Attending NRF Europe was an extraordinary experience: an international stage where ideas, innovation, and vision come together. It is an experience I would recommend to anyone who wants to grow and contribute to the future of retail."
Marcello PACE Chief Executive Officer PittaRosso / Scarpe & Scarpe
"Paris was the right place to be. The conversations went beyond the obvious: AI, personalization, data, and addressed the more complex questions around what it really takes to build something that feels relevant to the customer. Bringing a Scandinavian perspective to this stage felt timely. We are doing things in Nordic retail that deserve more airtime in the broader European conversation."
Maria MOREAU CRM Director Boozt
"The NRF Europe 2025 Retail Store Tours gave me an immersive behind-the-scenes look at Hermès, Le Bon Marché, and La Grande Épicerie."
Michael ALIMI CIO The Kooples