Join Europe’s leading retail event. Explore the various pass options for NRF 2026: Retail’s Big Show Europe and select the one that best suits your visit and goals.

Choose your pass

 

Expo Pass

Access to the Expo Floor, the Innovators Showcase, the Startup Hub, as well as 70 Exhibitor Big Ideas sessions — 30-minute presentations with data, case studies, and real-world tips.

All-Access Pass

All Expo Pass benefits, plus Lunch & Coffee Lounge access and high-level conference content, including 14 keynotes and 12 breakout sessions from C-level and senior leaders in retail, shaping the future of the industry.

Retailers

For qualified retailers attending NRF Europe.

Expo Pass

Free
For retailers only
Register now

Claim your pass today and start planning your visit.

For qualified retailers.

  • 2 Exhibition Halls
  • Innovators Showcase
  • Startup Hub
  • 70+ Exhibitor Big Ideas
  • Business Meetings

All-Access Pass

€649
Excl. VAT
Register now

Best option for the full experience.

  • All Free Expo Pass benefits
  • Keynotes sessions
  • Breakout sessions
  • Business meetings
  • Lunch & Coffee Lounge

Retailers: check the eligibility criteria for attending the event
Learn More >>

Non-retailers

For solution providers, partners and other industry professionals.

Expo Pass

€449
Excl. VAT
Register now

For non-retailers who want to explore the expo floor.

  • 2 Exhibition Halls
  • Innovators Showcase
  • Startup Hub
  • 70+ Exhibitor Big Ideas

All-Access Pass

€949
Excl. VAT
Register now

Full access to the event, conferences and networking.

  • All Expo Pass benefits
  • Keynotes sessions
  • Breakout sessions
  • Lunch & Coffee Lounge

Limited to a maximum of 3 passes, regardless of pass type, per non-retailer company.

Claim Your Free Retailer Expo Pass

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REGISTER FOR FREE
HOW REGISTRATION WORKS

Your registration in 3 simple steps

Submit your registration request

Complete the registration form on the NRF website with your professional information. Our team will review your profile to determine whether you qualify as a retailer or non-retailer.

Receive your qualification email

Once your profile has been reviewed, you will receive an email confirming your qualification status and giving you access to the registration path dedicated to your profile.

Complete your registration

Access your dedicated registration link, select your pass and finalize your registration to secure your pass at NRF 2026: Retail’s Big Show Europe.


 Group Registration & Media

Discussion between professionals at SIEC 2025, with several participants seated around a table in a networking and meeting area.

Retail Teams

Special rate for groups of 4+ qualified retailers from the same company.
 Bring your team together and explore the future of retail.

€249 Excl. VAT / person
GET YOUR ALL-ACCESS PASS
Group of attendees on a guided tour of the NRF exhibition floor.

International Delegations

Create a delegation of 8+ retail peers from your country or region and take advantage of discounted pricing. Ideal for qualified retailers who do not have a large team to send.

€249 Excl. VAT / person
GET YOUR ALL-ACCESS PASS
Discussion between experts during a conference on the evolution of consumer payment preferences, with a camera in the foreground.

Press & Media Accreditation

Get accredited and access NRF Europe as a member of the press.

 

 

 

GET YOUR ACCREDITATION

Why attend?


3 reasons to join NRF 2026: Retail’s Big Show Europe


Grow your network in three days flat

Three days alongside the industry's most influential brands and leaders — built for the connections that move your business forward long after the show ends.
SEE WHO ATTENDS

Future proof your business

Curated sessions and industry leaders you won't find anywhere else — so you leave with transformative insights ready to apply from day one.
EXPLORE THE AGENDA

Discover new technologies - all under one roof

500+ exhibitors, hundreds of innovations, one buzzing show floor — where you discover, connect and get business done, all under one roof.
SEE WHO'S EXHIBITING
FAQ

Frequently asked questions

  • Are there group rates or special offers?
    Yes. For groups of 4 or more from the same company, or 8 or more across multiple companies, a single flat rate applies: €249 excl. VAT, available right up until the show. Bring your team, make the most of every day, and join NRF 2026: Retail's Big Show Europe together.  
  • What's included in my ticket?

    We offer two pass types to suit your needs.  
    Expo Pass — Your gateway to the exhibition floor: meet, network and connect with key industry names from across the sector. 

    All Access Pass — Full access to both the exhibition floor and our premium conference programme. This is where "The Next Now" comes to life — keynotes, curated sessions, innovative learning formats and the strategic conversations you can't afford to miss. Come back to your business with the tools and clarity to outpace the competition.

  • Registration Questions or Need Assistance?

    If you experience any issues with your registration or have any questions, our Customer Service team is here to help.

    📧 Email: [email protected]
    📞 Phone (US): +1 864-208-3373

    Extended Support Hours for European Attendees
    Monday–Friday
    🕘 9:00 CEST – 23:00 CEST
    (3:00 AM – 5:00 PM EDT)

What’s included in each pass?

Access & experiences Expo Pass All-Access Pass
2 Exhibition Halls ✓ ✓
70+ Exhibitors Big Ideas ✓ ✓
Innovators Showcase ✓ ✓
Startup Hub ✓ ✓
Business Meetings* ✓ ✓
14 Keynote Sessions — ✓
12 Breakout Sessions — ✓
Lunch & Coffee Lounge — ✓
Guided Tours* €50 excl. VAT €50 excl. VAT
NRF Europe In-Store Tours* €150 excl. VAT €150 excl. VAT

*Reserved for retailers. Limited availability – pre-booking required.


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