NRF Innovators Showcase
Introducing the 2025 NRF Innovators Showcase!
We’re excited to introduce the 2025 NRF Innovators Showcase – an exclusive exhibition of thirty innovative technology companies transforming retail in the European market. Curated by the NRF Innovation Advisory Committee, this invite-only showcase will spotlight the latest technologies reshaping how consumers shop and how businesses operate.
Participating companies will be featured in targeted promotions to retailers, media and venture capitalists.
Previous NRF Innovators Showcase participants in New York and Singapore have generated hundreds of qualified leads, made valuable fundraising connections, secured business with leading retailers (including Walmart, Macy’s, Starbucks, Nike) and been featured in media coverage (including CNN, Associated Press, Axios, CNBC, Fox Business, Forbes, The Verge, Modern Retail, WWD, Retail Brew, The Robin Report, Retail Wire, and more). See what previous years' attendees had to say about their experience
Important requirements for participation are:
- Technologies must be live with a retailer (pilots included) – no concept phases.
- Technologies must be displayed in an interactive and immersive manner.
We encourage applicants to provide a detailed and thoughtful application that provides a 360-degree view of their organization, solution, and technology.
Secure your spot today – applications will be reviewed on a rolling basis and we highly encourage applying as soon as possible.
The application deadline is May 1st, 2025.
Note: Participants from NRF 2025 Innovators Showcases in New York and Singapore are eligible to apply.

What is included & costs?
1. What does the booth include?
- 3x3 meter booth with kiosk, backwall, and carpet
- 1 Barstool 1x 500 watt electrical drop
- 1 full conference badge, 4 booth staff badges
2. What are the associated costs?
- Startup Companies: €6,000 (Companies founded in or after 2021)
- Established Companies: €8,000
- Larger booth packages with sizes of 3’ x 6’ meter and 6’ x 6’ meter available upon request