NRF’s Global Vision: Matthew Shay on expanding to Europe
Founded over a century ago, the National Retail Federation (NRF) is the world’s largest retail trade association. Under the leadership of President and CEO Matthew Shay, the organisation has grown its influence both in the United States and globally, and is helping shape the future of the retail industry. As NRF collaborates with Comexposium to launch Retail’s Big Show Europe in Paris, Shay discusses the rationale behind this strategic move, and the importance of uniting the industry at a time of rapid transformation.
Why was it important to launch a European show now?
As the largest retail trade organisation representing every retailer and every retail job, we are constantly seeking opportunities to advocate, educate and communicate about retail’s significant impact on global economies.
Launching a European show now is significant because it allows NRF to expand its international presence and bring its award-winning content and programming to Europe. This move builds on the strong legacy of Paris Retail Week and NRF’s global reputation, offering a first-of-its-kind experience in Europe for retail professionals.
" This expansion helps retailers connect on a global scale, providing opportunities for collaboration, innovation and networking across different regions."
With an event in Asia as well, how and why is NRF opening up its international presence?
Retail is global, and NRF is expanding its international presence by organising events in key global markets. Following the success of Retail’s Big Show Asia Pacific in Singapore, NRF is now bringing its expertise to Europe. This expansion helps retailers connect on a global scale, providing opportunities for collaboration, innovation and networking across different regions. It will also convene diverse voices to address industry challenges and opportunities involving AI, tech, supply chain, trade and policy. Attendees will gain valuable exposure to insights and expertise from the retail industry's top leaders.
Retail is an industry driven by innovation and opportunity, and Retail’s Big Show Europe provides a powerful platform to share that story.
It's a period of uncertainty: How has retail changed since the January event in New York?
Since NRF 2025: Retail’s Big Show held in January in New York, retail has continued to evolve, with a focus on digital transformation and adapting to new consumer behaviours.
Retailers are exploring new tools, approaches and innovations to remain relevant to both loyal shoppers and new customers. The industry is also addressing challenges such as tariffs and supply chain disruptions and the need for personalised customer experiences.
How is U.S. retail currently faring?
U.S. retail is navigating a period of uncertainty, but it remains resilient. Retailers continue to be concerned about the constantly changing nature of our country’s trade policy and remain committed to offering customers products at affordable prices. Economic fundamentals haven’t been disrupted yet and shoppers still have the ability to spend on priorities, but the economy is gradually slowing and there has been an impact on the psyche of consumers. Retailers are adapting to changing consumer behaviour and are leveraging technology to enhance their operations and personalise customer experiences.
What are you most looking forward to at the Paris event this year?
NRF 2025: Retail’s Big Show Europe is a premier international retail gathering. Attendees can expect exclusive content, networking and insights. It's an incredible opportunity to connect with industry leaders, be inspired and explore the future of retail.