The show promises to be a high-impact event illustrating how transformation, technology and innovation will be instrumental in retail’s next chapter. Curated by the NRF Innovation Advisory Committee, the Innovators Showcase, the House of Innovation Pavilion, and the Startup Hub are spaces for forward-thinkers and change-makers, each offering a unique lens into the retail breakthroughs revolutionising the industry.

Innovators Showcase

The Innovator’s Showcase will present 30 hand-picked technology providers whose solutions have already been tested and deployed in real retail environments. Far from theoretical concepts, these are real-world innovations that are already shaping retail operations. This showcase sets the stage for Europe’s most disruptive retail tech companies and those who are pushing boundaries in areas such as AI‑enabled analytics, immersive payment systems, augmented reality, machine learning, facial recognition, supply chain risk intelligence and more.
More information here

Startup Hub

The Startup Hub will showcase over 60 retail tech startups from 15 countries. Powered by La Retail Tech, this dynamic space offers direct access to visionary founders and disruptive technologies, and connects startups, retailers, and decision-makers to drive real-world solutions. Featured startups include Ekoo, Save Your Wardrobe, LiveCrew, Bamboo Rose, and Supersmart, among others. Daily sessions at 11:00am and 3:00pm will include pitch competitions and inspiring collaborations between retailers and tech companies, offering valuable insights across categories such as Checkout & Payment, Efficiency, In-Store Experience, Online Experience, and Marketing.
More information here

House of Innovation Pavilion by Retail Hub

The House of Innovation Pavilion is a dedicated space within the show that highlights 16 high-impact startups with proven results and real-world applications. The pavilion features technologies already making a tangible impact in retail, including Retail Media, Operational AI, In-Store Intelligence, Reverse Logistics, and Pricing Automation. Each startup has been carefully vetted for traction, credibility, and measurable outcomes, offering retailers tools that drive cost savings, increased margins, and enhanced customer experiences. Pavilion tours will be held on Monday, 16 September and Tuesday, 17 September at 11:00am for an exploration of the solutions that are transforming the future of retail

Celebrating innovation with Retail’s Big Show Europe Awards

Retail’s Big Show Europe Awards celebrate the most innovative and transformative retail projects across Europe. This inspiring ceremony shines a spotlight on the retail leaders shaping the future, recognising their groundbreaking work in nine key categories: Seamless Unified Retail, Store Design Innovation, Logistics and Supply Chain, CSR and ESG, Marketplace Expansion, Payments Innovation, CRM Systems, the Intelligent Use of Data, and Startups/Innovation. These awards highlight how cutting-edge solutions are redefining the retail landscape, from integrating physical and digital channels to maximising customer experiences and embedding sustainability. For the winners, this event offers a valuable platform for gaining industry recognition and marking a pivotal moment in their retail journey.

Tuesday, 16 September 2025 - Vusion Group Theatre

  • 5:30pm – Welcome
  • 5:45pm – Awards Ceremony
  • 6:45pm – Cocktail
  • 8:30pm – End of the Event